Dec 10, 2024 (Geneva, Switzerland) As part of its initiatives to raise the profile of IP finance, WIPO will launch its first|Hands-on Guide for IP Finance: Securing Loans with your IP Assets, a toolkit, aimed at facilitating conversations|between IP owners and lenders.||Purpose of event: IP owners looking for financing need to understand their|most attractive IP assets to secure capital. They also need|to be better equipped to make the case to an investor or|financial institution.