Our mission is to communicate for a world where everyone thrives in peace, dignity and equality on a healthy planet. For this, on our social media we speak about the solutions that the UN family and broader International Geneva bring to today’s global challenges by sharing a mix of professional, unique and behind-the-scene images, videos, and news.
The 1.75 million followers of our five social media accounts (an increase of 33% compared to 2020!), coming from countries as different as Myanmar, India, Ethiopia, the United States, Nigeria, and Switzerland, engage with us on global news and related UN actions, and are kept abreast of Geneva-based events, such as the talks on Cyprus, Syria, and Libya, the US-Russia summit, Human Rights Council sessions, to mention just a few. In the year ahead, we will certainly continue to wear both of our hats – as a global news and information platform, but also as a local content producer and a source of reliable, timely information on what is happening in International Geneva.
Let me add one word about multilingualism. One of our objectives is also to speak in the languages of those we serve in Switzerland. In June 2020, we have launched a Twitter account in French, to get closer to French-speaking audiences in Geneva and beyond, and the success has been incredible! We have witnessed an exponential growth in the number of followers, +114% in 2021 compared to the 2020 figures. This confirms the need to place the local population at the heart of our communications efforts.